Experience: 1-3 Years
Job Type: Full-time
Mode: Work from Office
Location: Mohali, Punjab
Job Overview:
We are seeking a Social Media Strategist to craft and execute compelling content strategies for various social media platforms that enhance brand visibility and customer interaction. The role involves strategizing about creation of engaging posts and captions, managing a content calendar, and utilizing analytics to refine strategies. The ideal candidate will be highly creative, possess strong communication skills, and have experience with design tools and social media trends.
Key Responsibilities:
- Research and create winning social media content strategies for Facebook and Instagram that improve the brand and its interaction with customers.
- Create content for social media which is attractive and focuses on the targeted audience's engagement.
- Develop social media posts and captions that are interesting and consistent with the brand positioning and speak to the target audience.
- Utilize analytics tools to track and evaluate social media performance, adjusting strategies based on data-driven insights.
- Create and oversee a content calendar to ensure consistent and timely postings across social media platforms.
- Schedule and manage posts for optimal visibility and engagement, maximizing impact on both platforms.
- Ensure a cohesive and on-brand presence across all social media posts and interactions.
- Stay informed about the latest trends and changes in social media to keep content relevant and engaging.
Requirements:
- Bachelor's degree in digital marketing or any field with a strong interest in marketing.
- Proficiency in producing high-quality and engaging social media content
- Highly creative and develop innovative content ideas.
- Excellent communication and interpersonal skills.
- Effective at presenting content and strategies to stakeholders.
- Experience with design tools such as Canva or similar
- Deep understanding of social media trends, algorithms, and audience behavior.
Why You'll Enjoy Working at Fresco:
- Gain hands-on experience with international projects and make a tangible impact.
- Flexible work timings and a five-day work week.
- Opportunity for learning and development with access to courses and mentorship.
- Work in a relaxed and enjoyable office environment with amenities like games, a pool table, foosball, and a book corner.
- Potential for growth and career advancement within the company.
