Social Media Specialist responsibilities:
- Develop, implement and manage our social media strategy
- Should create and run a paid social media ad campaigns (LinkedIn, Facebook, Insta, Twitter, Quora)
- Design social media strategies to achieve marketing targets.
- Implement social media ads optimize the campaign
- Finding your brand s target audience online
- Engaging with the audience and building a tight-knit community Competitive analysis
- Monitoring brand mentions: answer inquiries, provide customer service, dispel brand myths
- Analytics: track month-to-month changes in social media statistics, find causes for rises/plummets, and change strategy accordingly
- Create a link between your brand s social media presence and sales customer retention
- Social Media campaign performance management.
- Define the most important social media KPIs, Manage and oversee social media content.
- Measure the success of every social media campaign
- Work with copywriters and designers to ensure content is informative and appealing
