Develop and execute social media ad strategies for our clients to improve their online visibility and lead generation
Manage and optimize social media advertising campaigns on platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube
Perform research on the target audience and market trends to identify potential highvalue keywords, demographics, interests, and behaviors.
Write compelling ad copy that resonates with the target audience and drives clicks and conversions
Monitor and analyze campaign performance metrics, such as click-through rates, conversion rates, cost-per-click, and return-on-ad-spend, to ensure they are meeting or exceeding established KPIs
Identify and troubleshoot any issues that arise during campaigns and adjust strategies accordingly to achieve optimal results
Stay up-to-date with industry trends and best practices to continuously improve our social media advertising strategies
Desired Candidate Profile
2-3 years of experience in managing social media advertising campaigns across various platforms, including Facebook, Instagram, Twitter, LinkedIn, and YouTube
Proven track record of achieving measurable results and improving campaign performance metrics
Experience with social media advertising tools such as Facebook Ads Manager, Twitter Ads, LinkedIn Ads, and YouTube Ads
Strong analytical skills with the ability to analyze and interpret data to make informed decisions
Excellent communication and interpersonal skills to work effectively with clients and internal teams
Ability to multitask and manage multiple campaigns simultaneously in a fast-paced environment
