Draft social media and advocate copy for content scheduled to be published.
Schedule approved organic content in Sprinklr for each social media channel (LinkedIn, X, Facebook, Connect, YouTube, etc.).
Request digital assets and work closely with the design team in the develop social-first graphics.
Collect YouTube requests and submit for SEO optimization and digital asset production
Work closely with Social Media Manager on campaign strategy and execution.
Maintenance
On-going maintenance of social media channels and content (updating bios, profiles photos, YouTube/Facebook Watch playlist etc).
Keep cultural holiday calendar up to date.
Assist Community & Employee Advocacy Manager with keeping Advocacy gamification process up to date.
Analytics
Prepare weekly reports on the health of CyberArk owned social channels for review.
Prepare ad hoc audience social listening request for Social Media Manager to review.
Work closely with Social Media Manager to ensure the right data is being captured.
Analyze social media analytics to understand the nuances, advantages, and shortcomings of each platform.
Qualifications
Strong writing and copy-editing skills.
Strong knowledge and passion for keeping up to speed on the social media landscape.
Sound judgment and excellent verbal and interpersonal communication skills.
Confidence to pitch fresh ideas, think creatively and identify and solve problems.
Experience with social media monitoring and management tools for social listening, publishing, and reporting. (i.e. Sprinklr, Sociabble, Everyonesocial).
Ability to cultivate relationships in the firm across divisions and lines of business.
Strong organizational skills and ability to manage several tasks simultaneously.
Effectively communicate on project timeline, status and results.
