We are seeking a proactive and creative Social Media Optimization (SMO) Expert to manage and optimize our presence across various social media platforms. The ideal candidate should have at least 6 months of experience in handling social media channels efficiently and possess the ability to analyze performance metrics for continuous improvement.
Key Responsibilities- Social Media Management:
- Manage daily operations of social platforms such as Facebook, Instagram, LinkedIn, Twitter, YouTube, and others.
- Develop, schedule, and publish engaging content aligned with brand objectives.
- Performance Analytics:
- Monitor and analyze social media performance using analytics tools.
- Generate reports on engagement, reach, follower growth, and other KPIs.
- Provide actionable insights to improve campaign effectiveness.
- Platform Optimization:
- Implement strategies to optimize social media profiles and content for maximum engagement and visibility.
- Stay updated with platform algorithm changes and trends.
- Content Collaboration:
- Collaborate with content creators and graphic designers to produce high-quality posts, stories, and reels.
- Ensure content is tailored to platform-specific audiences.
- Community Engagement:
- Respond to comments, messages, and inquiries promptly to enhance brand reputation.
- Build and maintain an active and engaged online community.
- Campaign Support:
- Assist in planning and executing paid campaigns to boost reach and engagement.
- Track campaign performance and ROI.
Required Skills and Qualifications- Minimum 6 months of experience in Social Media Optimization.
- Proficiency in handling multiple platforms like Facebook, Instagram, LinkedIn, Twitter, etc.
- Familiarity with analytics tools like Google Analytics, Facebook Insights, Instagram Insights, and third-party tools like Hootsuite or Buffer.
- Strong understanding of social media algorithms and trends.
- Excellent written and verbal communication skills.
- Ability to multitask and meet deadlines in a fast-paced environment.
- Creative mindset with attention to detail.
Interested candidates can send their CV to [Confidential Information] or whatsapp @ 8521285176
