Overview
The Social Media Marketing position is a pivotal role within our organization, based in Howrah, that focuses on creating and managing our online presence across various social media platforms. This position is essential for driving brand awareness, engaging with customers, and ultimately generating sales through effective social media strategies. The successful candidate will be responsible for developing, implementing, and managing social media campaigns that align with our company's marketing objectives. With the fast-paced nature of digital marketing, a proactive approach and an ability to analyze data trends are crucial. The Social Media Marketer will be tasked with creating engaging content, responding to audience queries, and ensuring that our brand narrative remains consistent across all channels. This role requires strong creativity, data-driven decision-making, and a thorough understanding of various social media platforms to enhance our digital presence and connect with our target audience effectively.
Key Responsibilities
- Develop and implement comprehensive social media strategies.
- Create engaging and visually appealing content for social media platforms.
- Manage and monitor social media accounts, including Facebook, Twitter, Instagram, and LinkedIn.
- Analyze and report on social media metrics to optimize campaigns.
- Engage with followers and respond to inquiries in a timely manner.
- Stay updated on industry trends and emerging social media platforms.
- Collaborate with the marketing team to align social media efforts with broader campaigns.
- Plan and execute social media advertisements to boost visibility.
- Develop and maintain brand voice across all social media platforms.
- Conduct audience research to better understand target demographics.
- Organize and manage promotional giveaways and contests.
- Monitor competitor social media strategies and report findings.
- Create social media calendars to schedule posts effectively.
- Facilitate community engagement through interactive content.
- Provide training and guidelines for team members on social media best practices.
Required Qualifications
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience in social media marketing or similar roles.
- Strong portfolio of social media campaigns and content.
- Excellent written and verbal communication skills.
- Proficiency in graphic design tools like Adobe Photoshop or Canva.
- Familiarity with social media analytics tools such as Google Analytics or Hootsuite.
- Knowledge of SEO best practices.
- Understanding of different social media platforms and their audiences.
- Ability to work collaboratively in a team environment.
- Strong organizational and time management skills.
- Creative mindset with attention to detail.
- Ability to work under tight deadlines.
- Experience in content marketing would be an advantage.
- Flexibility to adapt to changing trends in digital marketing.
- Strong customer engagement and relationship-building skills.
- Knowledge of video editing software is a plus.
Skills: communication skills,content creation,collaboration,analytical skills,video editing,graphic design,creativity,communication,customer engagement,data analysis,social media management,seo,social media marketing,time management,trend awareness
