Qualifications and Skills
- Bachelor's degree in marketing, communications, or a related field
- Proven experience in developing and implementing Social Media marketing strategies
- Strong knowledge of digital marketing channels such as social media, email marketing, SEO, and SEM
- Excellent written and verbal communication skills
- Experience in web content writing and copywriting
- Proficiency in using web analytics tools such as Google Analytics
- Strong analytical and problem-solving skills
- Ability to work effectively in a cross-functional team
- Experience managing digital marketing campaigns and budgets
- Familiarity with ad serving platforms and digital advertising techniques
- Solid understanding of marketing automation tools and CRM systems
- Ability to multitask and manage multiple projects simultaneously
Roles and Responsibilities
- Develop and execute digital marketing strategies to increase brand awareness and generate leads
- Manage and optimize digital marketing campaigns across various channels such as social media, email marketing, and search engine optimization
- Create engaging and informative web content, including blog posts, landing pages, and social media posts
- Monitor and analyze website and campaign performance using web analytics tools
- Collaborate with cross-functional teams to develop and implement marketing campaigns
- Stay up-to-date with the latest trends and best practices in digital marketing
- Manage and analyze data collected from various digital marketing channels to identify new opportunities for growth
- Track and report on key performance metrics to measure the success of digital marketing efforts
- Manage and oversee the work of digital marketing staff and agencies
