Job Title: Social Media Marketing Specialist
Location: Ludhiana, Punjab (On-site)
No. of Positions: 1
Company Overview:
Safarwallah is a trekking and adventure travel company based in Ludhiana, Punjab, that offers exhilarating trekking experiences in the Himalayan region. We focus on sustainable tourism, ensuring that our travelers not only enjoy their journeys but also connect deeply with nature. We are looking for a Social Media Marketing Specialist to elevate our social presence and engage with a community of adventure seekers.
Job Responsibilities:As a Social Media Marketing Specialist, you will play a pivotal role in developing and executing strategies to enhance Safarwallahs social media presence, build brand awareness, and engage with our audience. Your key responsibilities will include:
- Social Media Strategy:
- Develop and implement a comprehensive social media strategy aligned with business goals to drive brand awareness, engagement, and follower growth across platforms like Instagram, Facebook, Twitter, and LinkedIn.
- Monitor trends in social media, adventure travel, and content creation to keep Safarwallahs presence fresh and relevant.
- Content Creation & Management:
- Collaborate with the content and design teams to create visually stunning, high-quality posts, videos, and stories that resonate with our audience.
- Plan and manage the content calendar to ensure timely posts that reflect ongoing trekking events, packages, and seasonal promotions.
- Engagement & Community Building:
- Engage with our audience through comments, messages, and interactive content (polls, quizzes, contests) to foster a sense of community.
- Build relationships with influencers, adventure enthusiasts, and travel communities to amplify our reach.
- Campaign Management:
- Plan and execute paid and organic social media campaigns to promote treks, offers, and special events.
- Track and analyze the performance of campaigns, using insights to adjust strategies and optimize performance.
- Reporting & Analytics:
- Use analytics tools to measure key metrics (reach, engagement, follower growth, conversions) and create detailed reports for management.
- Stay informed about competitors strategies and industry changes to stay ahead of trends and refine our social media approach.
- Cross-Functional Collaboration:
- Work closely with the marketing, design, and trekking teams to ensure brand consistency across all content.
- Provide feedback to enhance customer interaction and align social media efforts with broader marketing goals.
Qualifications & Skills Required:- Education:
- Bachelors degree in Marketing, Communication, or a related field.
- Experience:
- 2-4 years of experience managing social media for a brand, ideally in the travel, adventure, or outdoor sectors.
- Skills:
- Proven experience with social media platforms (Instagram, Facebook, LinkedIn, Twitter, YouTube).
- Expertise in social media management tools like Hootsuite, Buffer, or Sprout Social.
- Strong writing skills with the ability to craft engaging, on-brand copy.
- Creativity in developing compelling visual and video content.
- Familiarity with analytics tools (Google Analytics, Facebook Insights) to track and improve performance.
- Ability to manage multiple projects and meet deadlines.
- Understanding of SEO and its role in social media growth.
Salary & Benefits:- Salary: 30,000-40,000 per month (based on experience).
- Incentives: Performance-based bonuses and opportunities for professional growth.
- Benefits:
- Health insurance to cover medical needs.
- Flexible working hours.
- 5-day work week to maintain a healthy work-life balance.
- Opportunities to travel with the team and experience trekking expeditions firsthand.
- A dynamic, casual, and collaborative work environment that encourages creativity and innovation.
Apply now by sending your resume and cover letter to [Confidential Information], mentioning the post you're applying for in the subject line.
