Job Title: Social Media Marketing Specialist
Location: Gurgaon
Experience: 1+ years.
Industry: Tech Product based
Job Summary
Social Media Specialist will execute social media campaigns, generate engaging content, and monitor social channels to boost brand awareness, engagement, and conversions. This role requires close collaboration with the marketing team to align with overall marketing objectives and contribute to the growth and success of our social media presence.
Role and Responsibilities:
- Execute social media strategies to meet marketing goals, such as boosting brand awareness, driving website traffic, and generating leads or sales.
- Develop and post engaging content on various social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and YouTube.
- Monitor social channels for interactions and respond promptly to inquiries, comments, and feedback.
- Work with the marketing team to create content calendars and plan social media campaigns in line with product launches, promotions, and events.
- Use social media management tools to schedule posts, track performance metrics, and analyze data to optimize content and strategy.
- Stay updated on industry trends, platform updates, and best practices in social media marketing, and apply this knowledge to improve our social media efforts.
- Analyze key performance indicators (KPIs), such as reach, engagement, conversion rates, and ROI, and prepare regular reports to track progress and effectiveness.
- Engage with influencers, brand advocates, and partners to enhance our brand presence and reach new audiences.
- Keep abreast of emerging social media platforms and trends, exploring opportunities to expand our presence on new platforms.
- Support other marketing initiatives and projects as needed, including content creation, email marketing, and digital advertising campaigns.
Skills Required:
- Proficiency in social media management tools, analytics platforms, and content creation software.
- Excellent written and verbal communication skills, with the ability to craft compelling content and engage audiences effectively.
- Detail-oriented with strong organizational and time management skills, able to manage multiple projects and deadlines simultaneously.
- Creative thinker with a passion for storytelling and visual content creation.
- Analytical mindset with the ability to interpret data, derive insights, and make data-driven decisions to optimize social media performance.
- Team player capable of collaborating effectively with cross-functional teams in a fast-paced, dynamic environment.
- Active and engaged on social media platforms with a strong understanding of social media trends and user behavior.
Qualifications and Education Requirements:
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum of 1+ years of experience in social media marketing, with a solid understanding of social media platforms, best practices, and trends.
