Social Media Marketing Specialist

ooking for a versatile Social Media Marketing Specialist with expertise in Canva, SEO, WhatsApp, email marketing, and proficiency in running Google and Instagram ads. In this role, you will be responsible for developing and implementing comprehensive social media strategies to enhance brand awareness, engagement, and conversions across various platforms. Your ability to create visually appealing content using Canva, optimize for SEO, and leverage WhatsApp and email marketing will be essential. Additionally, you will manage and optimize paid advertising campaigns on Google and Instagram.

Key Responsibilities:

-Develop and execute social media marketing strategies to achieve business goals.

-Create visually compelling content using Canva for social media posts, ads, and campaigns.

-Optimize social media content for SEO to increase organic reach and engagement.

-Utilize WhatsApp and email marketing to nurture leads and engage with customers.

-Plan, execute, and optimize Google Ads and Instagram Ads campaigns to drive traffic and conversions.

-Monitor social media channels for trends, insights, and competitive analysis.

-Engage with followers, respond to comments/messages, and manage community interactions.

-Analyze performance metrics using tools like Google Analytics and social media analytics platforms.

-Collaborate with cross-functional teams to integrate social media with overall marketing initiatives.

-Stay updated with industry trends and best practices in social media marketing, SEO, and digital advertising.

Requirements:

-Bachelor's degree in Marketing, Communications, or a related field.

-Proven experience in social media marketing with a strong portfolio showcasing Canva skills.

-Proficiency in SEO best practices and tools.

-Experience with WhatsApp and email marketing campaigns.

-Hands-on experience in running and optimizing Google Ads and --Instagram Ads campaigns.

-Excellent written and verbal communication skills.

-Strong analytical mindset with the ability to interpret data and make data-driven decisions.

-Creative thinker with a passion for digital marketing and emerging trends.

-Ability to multitask and prioritize tasks in a fast-paced environment.