As a Social Media Executive, you will be responsible for managing and enhancing our social media presence across various platforms. The ideal candidate will be a creative thinker, adept at developing engaging content, and have a strong understanding of social media marketing strategies. With over 3 years of experience, you will leverage your expertise in social media management, Google and Facebook ads, Canva, and proficiency in both English and Hindi to drive organic growth and engagement. Additionally, your knowledge of LinkedIn, influencer marketing, and viral marketing will be essential in executing innovative campaigns that captivate our target audience.
Key Responsibilities:
- Develop and implement social media strategies to increase brand awareness, engagement, and conversion rates across various platforms.
- Create compelling and creative content, including graphics, videos, and written posts, that resonate with our target audience.
- Manage social media accounts, including daily posting, monitoring, and responding to comments/messages.
- Plan and execute paid advertising campaigns on Google and Facebook, optimizing ad performance and targeting to maximize ROI.
- Utilize Canva and other design tools to create visually appealing and shareable content that aligns with brand guidelines.
- Communicate effectively in both English and Hindi to engage with diverse audiences and expand our reach.
- Leverage LinkedIn for business networking, lead generation, and content distribution to key stakeholders.
- Collaborate with influencers and industry experts to amplify our brand message and reach new audiences.
- Develop and execute viral marketing campaigns that drive organic growth and increase brand visibility.
- Analyze social media performance metrics and provide regular reports and insights to drive continuous improvement.
- Stay up-to-date with the latest trends and best practices in social media marketing, influencer marketing, and viral marketing.
Qualifications and Experience:
- Bachelor's degree in Marketing, Communications, or related field.
- Minimum 0.6- 1 years of experience in social media management, with a focus on content creation, community management, and paid advertising.
- Proficiency in Google Ads and Facebook Ads Manager, with a proven track record of successful campaign management and optimization.
- Strong graphic design skills using Canva or similar tools, with a keen eye for aesthetics and brand consistency.
- Excellent written and verbal communication skills in both English and Hindi.
- Creative thinker and solution seeker, with a proactive approach to problem-solving.
- Experience in creating social media content calendars and executing organic growth strategies.
- Demonstrated expertise in LinkedIn, influencer marketing, and viral marketing.
- Strong analytical skills and ability to interpret social media analytics to drive strategic decision-making.
- Ability to multitask, prioritize tasks, and meet deadlines in a fast-paced environment.
