Job Overview
We are seeking a talented and experienced Social Media Marketing Specialist to join our team at Ditinus Technology Private Ltd. As a Social Media Marketing Specialist, you will be responsible for developing and implementing social media strategies to drive brand awareness, engagement, and conversions. This is a full-time position based in Mohali, Punjab, India, and is suitable for candidates with 1 to 3 years of experience in social media marketing.
Qualifications and Skills
- Proven experience as a Social Media Marketing Specialist or similar role.
- Experience in developing and implementing social media strategies.
- Excellent written and verbal communication skills.
- Creative mindset with the ability to develop engaging and compelling content.
- Familiarity with social media advertising platforms and campaign management.
- Ability to work independently and as part of a team.
- Bachelor's degree in Marketing, Communications, or a related field.
Roles and Responsibilities
- Develop and implement social media strategies to increase brand awareness, engagement, and conversions.
- Create and manage social media content calendars, including writing and editing engaging social media posts.
- Monitor and analyse social media performance using various analytics tools and dashboards.
- Stay updated with the latest social media trends, tools, and best practices, and integrate them into the social media strategy.
- Manage and optimize social media advertising campaigns to achieve targeted outcomes.
- Engage and interact with the online community by responding to comments, messages, and inquiries in a timely manner.
- Collaborate with cross-functional teams to ensure social media strategies are aligned with overall marketing objectives.
- Generate reports on key social media metrics and provide insights and recommendations for improvement.
- Stay updated with industry news and competitor activities to identify opportunities and potential risks.
