Role Overview:
As a Social Media Marketing Specialist at CodeGama, you will play a pivotal role in shaping our digital presence. You will be responsible for planning, implementing, and managing social media strategies across various platforms to enhance brand awareness, drive engagement, and achieve our marketing goals. This is a dynamic role that requires creativity, strategic thinking, and the ability to multitask in a fast-paced environment.
Key Responsibilities:
- Develop and execute comprehensive social media strategies tailored to different platforms including Facebook, Twitter, Instagram, and LinkedIn.
- Work across various marketing tools to meet set targets and drive results.
- Creating social media campaigns and calls-to-action that drive target buyers to client sites and generate leads for our clients.
- Provide actionable insights and recommendations based on in-depth research to optimize social media strategies.
- Create and curate engaging content that resonates with our target audience and aligns with the brand voice.
- Manage multiple projects simultaneously to support community engagement, growth, and other internal initiatives as per client requirements.
- Monitor, analyze, and report on social media performance metrics weekly, monthly, and annually, focusing on engagement, impressions, and community growth.
- Execution of all social media activities like tweeting, sharing, engaging, liking, increasing social reach. Measure the success of every social media campaign
- Posting several posts each day and finding new ways to leverage Social Media Platform for professional and business purposes.
- Stay updated with the latest social media trends and best practices to keep CodeGama's social media presence ahead of the curve.
- Copywriting
Requirements:
- 2-3 years of proven experience in social media marketing.
- Ability to multitask and manage different social media platforms efficiently.
- A creative mindset with the ability to generate original and engaging content.
- Strong research skills to support data-driven decision-making.
- Experience in managing social media campaigns, community growth initiatives, and engagement strategies.
- Excellent communication skills, both written and verbal.
- Proficiency in graphic design software (e.g., Adobe Creative Suite) is a plus.
- Ability to analyze data, identify trends, and derive actionable insights.
Qualifications:
- A Bachelor's degree in Marketing, Communications, or a related field.
- A deep understanding of social media trends and digital marketing strategies.
- Strong problem-solving skills and a proactive approach to tasks.
- Ability to work independently and as part of a team in a fast-paced environment.
