Social Media Manager Job Responsibilities:
- Contributes to the marketing strategy by leveraging social media to identify and acquire customers.
- Develops social media marketing plans and programs for each product and directs promotional support.
- Maintains online relations with customers by organising and developing specific customer-relations programs.
- Maintains research database by identifying and assembling marketing information.
- Provides marketing information by answering questions and requests.
- Achieves financial objectives by preparing an annual budget, scheduling expenditures, analyzing variances, and initiating corrective actions.
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
