JOB DESCRIPTION
JOB TITLE- Specialist Social Media Marketing
LOCATION - Noida
Responsibilities:
- Design a social media strategy to build brand awareness, engagement and to drive brand campaigns. Plan the annual social calendar.
- Adept at planning and directing shoots, creating reels and writing captions and social content.
- Strong understanding of visual branding and providing design briefs for social creatives.
- Identify social trends, opportunities and design SM campaigns to increase brand awareness and engagement.
- Track and analyze campaign/post-performance and create comprehensive reports to improve future marketing strategies and campaigns.
Social media marketing skills and qualifications:
- Preferably Degree in Marketing or communication from a reputed B School.
- A minimum of 4 years of experience in social media marketing with a beauty or luxury lifestyle brand is an advantage.
- In-depth understanding of Instagram and YouTube Marketing gathered over past experience.
- Experience in paid/performance social media marketing will be additionally preferred.
