Social Media Marketing

2 to 5 years of experience with IT companies

Job description for SEO profile:

We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

Roles and Responsibilities:

Run pay-per-click (PPC) campaigns to increase revenue through sponsored online advertising
Write original content for web pages tailored for the target audience
Constantly check search terms, rankings, and analytics to monitor the performance of client websites and make recommendations for improvement
Monitor the algorithms set by the search engines to keep up to date with changes.
Track, report, and analyze website analytics and PPC initiatives and campaigns
Optimize copy and landing pages for search engine marketing
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

A genuine interest in SEO and/or digital marketing
Evidence of a strong personal online profile, e.g. a blog, website or connections and interactions on various social media platforms
An inquisitive mind which drives you to understand Google s algorithms and predict what changes might be coming
A good understanding of search engines
An ability to understand social media platforms and how to use them to distribute content, gain more links and build successful campaigns
A good understanding of PR and how to get the right messages out there
An understanding of how customers search, where they search and why they purchase something online
A good understanding of the wider marketing context
Strong analytical skills for understanding ranking algorithms
Excellent communication skills to educate, inform, manipulate and mediate across a number of stakeholders in an organization
An understanding of, or experience of, HTML coding, and preferably Javascript and PHP (PHP: Hypertext Preprocessor)
Proficiency in Microsoft Office and excellent knowledge of Excel
Some experience and knowledge of web hosting.