Objectives of this role
- Work closely with marketing and communications teams to establish and maintain an assertive brand outreach on social platforms.
- Develop and execute social media strategies to meet brand objectives.
- Manage paid advertising on platforms such as Twitter, LinkedIn, Tumblr and Reddit.
- Support social marketing efforts for other channels, such as SEO/SEM/PR campaigns.
- Act as the primary point of contact for all customer concerns and inquiries from the media about a given product line.
Your tasks
- Monitor the organisation's social media accounts and ensure brand consistency in all social media messages.
- Create relevant and versatile content to engage target audiences, promote our brand and drive engagement.
- Report and analyse the performance of social media campaigns and provide insights on performance metrics.
Required skills and qualifications
- Experience of at least 1 year in digital marketing, content writing, web design and social media management.
- Excellent written and verbal communication skills with problem-solving acumen.
- Expertise in social media platforms (like Twitter, Instagram and LinkedIn).
- Familiarity with customer service and customer relations.
- Strong attention to detail with time-management and organisational skills.
- Ability to work independently and manage multiple tasks with ease.
Preferred skills and qualifications
- Bachelor's degree in communications, public relations, marketing or a related field.
- Knowledge of digital marketing tools (like Google Analytics and Adobe Creative Suite).
- Knowledge of SEO, SEM and other digital marketing techniques.
- Knowledge of social media management tools (like Buffer and Hootsuite).
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
