Social Media Marketing Consultant

ABOUT US

Indiginus specializes in delivering a productized service for the online marketing of fundraisers, with a vision to build a product for fundraising marketing. Indiginus was founded by Nish Bhutani, former SVP at NASDAQ-listed CNET in San Francisco, and formerly on the executive team and board of Lovefilm, the Netflix equivalent for Europe, which was sold to Amazon.

At Indiginus, we have worked with clients across industry verticals and around the globe, including US-based Riaz Capital, American India Foundation, Cambrian Asset Management, RUME, MDSV Capital, and, Field Intelligence.

Our fundraising marketing service targets US clients in verticals such as real estate, crypto funds, and non-profits. We recently helped SF Bay-Area-based Riaz Capital raise $125 million for its housing fund, with Indignus's marketing influencing the majority of the fundraising, and 25% of funds raised being directly attributable to digital acquisition. We are now in the process of productizing this offering.

We are a small but growing and highly capable team that is committed to delivering quality work, being on the cutting edge and to always keep learning.

WHY JOIN US

At Indiginus, we do things a tad differently. Like the saying The real competitive advantage in any business is one word only, its people, we are always on the lookout for people who will work well within the team, while also keeping us improving and changing. There is zero corporate nonsense and no old-school hierarchy. Instead, we work as a flat and closely-knit team with a culture that we take pride in.

Find out what it's like to work with us - https://docs.google.com/document/d/1_csckzou9JRT3gXpUEqhpCKon_uzLu7BuRSl2PFZJDM/editusp=sharing

LOCATION

Mumbai

ROLE TITLE

Social Media Marketing Consultant - Project Manager/ Project Coordinator with Social Media Expertise (part-time)

ROLE GOAL

To manage client-facing projects from inception through completion, ensuring effective cross-functional collaboration and leveraging social media expertise to drive project success and build brand awareness.

RESPONSIBILITIES

• Project Coordination: Coordinate with projects from planning to completion, ensuring timely delivery and high quality across tasks and deliverables.
• Client Liaison: Coordinate and execute as the primary point of contact for clients, building strong relationships and providing consistent updates on project progress.
• Social Media Management: Oversee and execute social media activities, particularly on LinkedIn, including content posting, engagement, and performance tracking.
• Performance Analytics: Track and analyze high-performing posts, using tools to monitor social media trends, engagement, and report on performance metrics.
• Content Development Support: Assist with daily tasks such as audio extraction, transcription for podcasts, and social media disclaimers.
• Content Ideation: Research and recommend topics for social media, blogs, and newsletters that resonate with the real estate, investment, and digital assets industries.
• Market Analysis: Research market trends related to real estate, inflation, demographic shifts, investment, and other key factors, translating insights into actionable content.
• Social Footprint Evaluation: Assess and optimize the social media presence of clients, ensuring alignment with brand goals.
• Content Creation: Draft concise, impactful captions for social media, marketing creatives, emails, and website content.
• Team Collaboration: Work closely with content and marketing teams to drive high-quality work and meet client objectives.
• Special Assignments: Participate in short-term content and digital marketing assignments based on your interests and career goals.

REQUIREMENTS

• 2-3 years of experience in project management or coordination, with a focus on social media.
• Proficiency in LinkedIn and other social media platforms, with hands-on experience managing accounts.
• Knowledge or hands-on experience with the fundamentals of real estate, banking and investment terminology.
• Strong understanding of digital marketing, especially within the US market.
• Excellent written and verbal communication skills.
• Strong organizational skills and attention to detail, with an ability to multitask.
• Data-driven mindset, with the ability to leverage analytics for project and social media insights.
• Entrepreneurial mindset and ability to adapt within a dynamic start-up environment.