About Zolo -
ZoloStays stands out as the leading provider of managed co-living spaces in India, catering to the needs of both working professionals and students. With over $100 Mn in funding from Nexus Venture Partners, IDFC Alternatives, and Mirae Asset, we are rapidly growing.
Zolo is a community that fosters growth and personal development. Our founders believe that potential, not just pedigree, is the key to success, and that is why they built Zolo around the principle of thinking like an owner. Hence, we seek passionate individuals ready to innovate, flapping their wings outside of the traditional 9-to-5 schedule!
Job Summary:
We are seeking an experienced and strategic Senior Social Media Manager to lead our social media efforts. The ideal candidate will deeply understand social media platforms, trends, and analytics. He/She will manage our social media presence, ensure brand consistency, and drive engagement and growth. This role requires a creative and analytical thinker who can collaborate across departments and contribute to the digital marketing strategy.
Key Responsibilities:
- Strategic Planning:
- Design and implement a comprehensive social media strategy that aligns with the company's business goals and enhances brand visibility.
- Perform in-depth research on current benchmark trends, audience preferences, and industry innovations to inform strategy and content creation.
- Develop and manage a content calendar that ensures consistent and timely posting across all social media platforms.
- Content Creation & Management:
- Generate, edit, publish, and share engaging and original content daily, including text, photos, videos, and other multimedia.
- Oversee the creative development and design of social media assets, including profile pictures, cover photos, and layout updates.
- Collaborate with the content, design, and marketing teams to produce high-quality, on-brand content that resonates with our audience.
- Analytics & Performance Monitoring:
- Monitor and analyze social media metrics, including SEO and web traffic, to assess the effectiveness of campaigns and strategies.
- Use data-driven insights to optimize content, improve engagement, and increase followership.
- Prepare regular reports on social media performance and provide actionable recommendations for improvement.
- Community Management:
- Engage with followers by responding to comments, messages, and queries in a timely and professional manner.
- Monitor customer reviews and feedback on social platforms, addressing issues and ensuring a positive brand experience.
- Build and nurture relationships with influencers, partners, and brand advocates to amplify reach and engagement.
- Collaboration & Coordination:
- Work closely with community, sales, and customer service teams to ensure brand consistency and align social media efforts with broader marketing campaigns.
- Suggest and implement new features, such as promotions, competitions, and interactive content, to drive brand awareness and customer engagement.
- Innovation & Trend Awareness:
- Stay updated with the latest trends, technologies, and best practices in social media, design tools, and applications.
- Experiment with new content formats, platforms, and strategies to keep the brand at the forefront of social media innovation.
- Proactively identify opportunities for growth and improvement in social media presence and engagement.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven work experience as a Senior Social Media Manager or similar role.
- Strong understanding of social media platforms (Facebook, Twitter, LinkedIn, Instagram, YouTube, etc.) and their respective audiences.
- Experience with social media analytics tools (e.g., Google Analytics, Hootsuite, Sprout Social).
- Excellent copywriting, editing, and communication skills.
- Creative mindset with the ability to develop engaging content that resonates with diverse audiences.
- Strong project management skills with the ability to handle multiple priorities and meet deadlines.
- Experience in working with cross-functional teams and managing external vendors or agencies.
Preferred Skills:
- Experience in paid social media advertising.
- Knowledge of SEO and web traffic metrics.
- Familiarity with graphic design and video editing tools (e.g., Adobe Creative Suite).
- Proven track record of growing social media followings and increasing engagement.
- Strong problem-solving skills and the ability to adapt to changing environments.
