Social Media Manager

Company Description

The Dessert Republic is India's inaugural Dessert caf, redefining indulgence with a wide array of options. Our mission is to spread joy through our desserts, creating timeless memories that ignite the senses. Currently we are present in multiple locations across Mumbai and we envision to expand our caf presence across India. We are looking to build a team a like-minded people to craft a sweeter future together.

Role Description

You will play a role in managing social media channels and think of content ideas to engage audiences while being responsible to communicated with client and design team.

Job Duties:

1. Content Ideas: Come up with creative and engaging content ideas for various social media platforms

2. Content Planning & Scheduling: Create content calendars for entire month with posts planning and strategies that align with client objectives. Also ensure posts are scheduled for optimal times.

3. Copywriting: Craft compelling as well as engaging captions and texts for posts, ads as well as promotional materials.

4. Collaboration & Communications: Serve as the primary point of contact for everything related to marketing i.e. act as a point of contact representing the company. Work closely with cross-functional teams to ensure integrated marketing efforts as we all work with other roles involving collaborations and communications

5. Analytics and Reporting: Monitor performance, provide regular reports, and use insights to optimize content strategies. Prepare regular reports to evaluate the effectiveness of marketing strategies. Also, Analyze the sales & performance data and provide regular reports to management.

6. Trend Awareness: Stay current with industry trends, algorithm changes, and competitor activities to adapt content strategies.

7. Brand Management

Contribute to the development and maintenance of the company's brand image. Ensure brand consistency across all marketing materials and communication channels.

Skills and Abilities:

- Social media

- Good copy writing skills

- Proficiency in English language

- Good communication skills

- Ability to click photos and reel videos (on mobile)

- Creativity and a strong eye for design

- Adaptability and staying updated with industry trends

- Strong time management and organizational skills

- Problem-solving and decision-making skills

Salary:

A competitive compensation package of up to Rs. 6.6 LPA

We are on a journey of building a Pan-India brand with 100 caf outlets in the next 3 years. Let's make it happen together! Join our team and be a part of this exciting journey!