Are you a social media maven with a talent for building engaged online communities We're looking for a Social Media Influencer & Content Specialist who can not only curate and create compelling content but also be the face and voice of our brand on various channels. Your charisma, creativity, and passion for education will help us attract and retain our audience of educators.
Responsibilities
- Develop and implement social media strategies across various platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok etc.) to enhance brand visibility and user engagement.
- Create and curate engaging, brand-aligned content, including posts, stories, reels, and other trending formats.
- Act as an influencer yourself, promoting our brand, values, and mission across various channels to engage our audience.
- Partner with influencers, thought leaders, and industry professionals to create sponsored content and broaden our reach.
- Engage with our audience by responding to comments, messages, and reviews in a timely and professional manner, fostering a supportive online community.
- Monitor and analyze the performance of social media campaigns and adjust strategies as necessary.
- Stay updated with the latest social media trends and technologies and incorporate these trends into our strategies.
- Collaborate with the content, design, and marketing teams to ensure our social media channels align with our broader marketing goals.
- Organize and participate in events to build community and boost the brand's presence.
Qualifications
- Minimum 2 years of work experience as a Social Media manager, specialist, influencer, or similar role.
- Bachelor's degree in Marketing, Communications, or a related field.
- Hands-on experience in content creation and management across various social media platforms.
- Experience being a social media influencer, creating a strong personal brand, and leveraging it to foster community engagement.
- Excellent understanding of social media KPIs and web traffic metrics.
