Job Description: Social Media Manager
About the company:
Join ACPL Exports Pvt. Ltd., India's foremost silver jewellery supplier, boasting a 60-year legacy and
the prestigious title of Highest Exporter for 17 consecutive years. With over 350,000 styles and 4000 new designs annually, ACPL fosters an innovative culture where your creativity shapes the industry's future. ACPL's Agra-based headquarters and 250,000 sq. ft manufacturing facilities, supported by a
team of 2000, ensure global impact and adherence to industry standards. ACPL values its employees, offering competitive compensation, propelling your career forward in a thriving and globally
recognized organization. Become a vital component of our expansion strategy in the digital marketing space as we grow our team. Join us in shaping a dynamic and forward-thinking team as a Social Media Manager.
About the Role: As a Social Media Manager for ACPL Exports, you will spearhead our social media strategy for a lasting impact in the digital space. Your role involves revitalizing our online presence, driving digital engagement, forging influencer collaborations, and refining content strategy. To get a detailed understanding of the expectations, we encourage you to review the Key Performance
Indicators (KPIs) listed below. Your expertise will play a crucial role in shaping our brand's digital success.
Functional Parameters:
The Key Performance Indicators (KPIs) for the social media and Content Creator Manager:
- Engagement Rate:
- Target: Achieve an engagement rate of at least 5% on major social media platforms, indicating active audience interaction.
- Reach and Impressions:
- Target: Increase monthly reach by 20% and impressions by 15% compared to the previous month, demonstrating consistent growth.
- Lead Generation:
- Target: Generate a minimum of 500 leads per month through social media activities, with a focus on quality leads aligned with target demographics.
- Conversion Rate:
- Target: Achieve a conversion rate of 10% from leads generated through social media efforts, translating engagement into actionable outcomes.
- Influencer Collaboration Metrics:
- Target: Collaborate with at least two influencers per quarter, achieving a total reach of 500,000 and generating a 15% increase in brand mentions.
- Content Performance:
- Target: Maintain an average click-through rate (CTR) of 2% on shared content, with a goal to increase it by 0.5% each quarter.
- Brand Mentions and Sentiment:
- Target: Increase positive sentiment by 20% over the next six months, with a goal to achieve at least 1000 brand mentions per month.
- Social Media Follower Growth:
- Target: Grow the overall social media following by 15% in the next quarter, focusing on organic growth strategies.
- Customer Retention and Loyalty:
- Target: Achieve a 25% increase in repeat engagements from existing customers on social media platforms over the next year.
- ROI (Return on Investment):
- Target: Maintain a positive ROI, aiming for a 20% increase in revenue attributed to social media efforts over the next fiscal year.
Fundamental Parameters:
Experience: A minimum of 5-8 years of proven experience in social media management, demonstrating expertise in developing and implementing successful campaigns.
Qualification: Graduate degree along with a recognized Social Media Management Certification.
Location: Nunhai, Agra.
Age Range: 25-35 years.
Compensation: Competitive, aligned with industry standards.
Gender: Both genders welcome to apply.
Preference: Candidates with experience in the jewelry manufacturing industry are preferred, bringing a unique understanding of the sector's nuances.
Motivational Parameters: At ACPL, we take pride in fostering a motivating work culture that promotes growth, teamwork, and excellence. Our commitment to providing the best care extends to our employees, ensuring a supportive and inclusive environment where your skills and dedication are highly valued.
Career Graph: Joining ACPL Exports means becoming an integral part of a vibrant team dedicated to elevating the silver jewellery industry. As a Social Media Manager, you will be at the forefront of shaping our digital success and leaving a lasting impact on the jewellery community. At ACPL Exports, we value talent development and offer a platform for enduring career growth. We extend an
invitation for you to initiate a transformative journey toward an inspiring and fulfilling career with us.
Apply today and contribute to our mission of redefining the digital landscape in the jewellery industry.
Application Process: We invite enthusiastic individuals to apply for the Social Media Manager position at ACPL Exports. Join our team and embark on a fulfilling career path in social media. Your dedication and commitment will be rewarded with opportunities for professional growth and development.
