Job Overview:
As the Social Media Manager, you will be responsible for creating and executing engaging, on-brand content across all social platforms. You will drive the strategy to grow our online community, increase brand awareness, and engage with our target audience. You will have a key role in shaping our brand voice, working closely with our marketing and creative teams to deliver content that resonates.
Key Responsibilities:
- Develop and implement a comprehensive social media strategy across platforms (Instagram, Facebook).
- Create engaging content, including posts, stories, videos, and reels that align with our brand identity.
- Manage the social media calendar, ensuring timely and relevant content that resonates with our audience.
- Monitor social media trends, industry news, and competitors to stay ahead of the curve and suggest new opportunities.
- Engage with followers, respond to comments, and foster community interaction to build relationships and boost engagement.
- Analyze social media performance using tools such as Instagram Insights, Facebook Analytics, etc., and adjust strategies accordingly to optimize results.
- Collaborate with influencers, partners, and ambassadors to promote brand initiatives.
- Stay updated on platform algorithm changes and adapt content strategies as necessary.
Requirements:
- Strong understanding of social media platforms, content creation, and audience engagement.
- Excellent communication and writing skills with a knack for creating catchy, relatable captions.
- Ability to work creatively within brand guidelines and maintain consistency in voice and tone.
- Proficiency in social media management tools.
- Graphic design or video editing skills are a plus.
- Passion for fitness, wellness, and making a positive impact.
