Leverage social media platforms to generate brand awareness, ensure target audience engagement, build branding strategies, run marketing campaigns, improve visibility and strengthen brand identify, increase traffic, generate qualified leads maintain profiles of various brands in respective social channels.
Essential Functions
- Design social media strategies to achieve client s marketing objectives
- Manage, create and publish original, high-quality content
- Administer various social media accounts for multiple clients, ensuring up-to-date content
- Facilitate client-company communication (respond to queries, get reviews and organize chats and QA sessions)
- Prepare weekly and monthly reports on web traffic and ROI
- Communicate with industry professionals via social media to create a strong network
- Takes ownership of all tasks and clients assigned ensuring each task, whether it is being executed by another team member or not is being done with precision and care
- Train internal teams to integrate and maintain a cohesive social media strategy
- Stay up-to-date with new digital technologies and social media best practices
Qualifications
- Proven work experience as a Social media strategist or Social media manager
- Hands-on experience using social media for brand awareness
- Understanding of SEO and web traffic metrics
- An ability to identify target audience preferences and build content to meet them
- Excellent multitasking skills
- Excellent writer with the ability to communicate concise, action-oriented copy that builds engagement and trust among target audiences
