Social Media Manager

Job Description | Social Media Manager at Palettier

About the job:

Job Title: Social Media Manager

Location: Mumbai

Job Type: Full Time

Experience: Minimum 2 years

About Us:

Palettier builds fashion-tech solutions for designers. Our mission is to make brand management easy so designers can focus on what they love: being creative. We offer bespoke software solutions tailored to meet the unique challenges faced by designers. We cater to brands of all sizes, and are a cost-effective, easy to use solution that understands and addresses the specific pain points of designers. With Palettier, designers gain a reliable backbone. We are more than just a tool; we are a partner in every designers creative journey.

Role Overview:

Palettier is in search of a skilled and creative Social Media Manager, who will play a pivotal role in being the voice of our company on various social media channels. You will be responsible for developing and executing social media strategies that enhance our brand presence, engage our audience, and drive business goals. In addition, we are a seeking a candidate who is proactive and possesses a high level of communication skills.

Key Responsibilities:

• Develop and implement a comprehensive social media strategy to increase our brand visibility and influence across all platforms.
• Create, curate, and manage all published content (images, video, and written) to ensure alignment with our brand's voice and objectives.
• Manage social media accounts, including content creation, scheduling, posting and engagement monitoring
• Analyze social media performance metrics to provide actionable insights for optimization
• Measure and report on the effectiveness of social media campaigns, adjusting strategies as needed based on data-driven insights.
• Conduct competitive analysis and stay up-to-date with social media trends to inform our strategies and keep our brand ahead of the curve.
• Collaborate with cross-functional teams to create a seamless and integrated marketing campaign that aligns with our business goals.

Requirements:

• Bachelor's degree in Marketing, Communications, or related field.
• 3+ years of experience in social media management, content creation, or digital marketing.
• Proficiency in social media analytics tools and platforms.
• Excellent written and verbal communication skills.
• Ability to think creatively and strategically, while simultaneously maintaining attention to detail
• Experience with graphic design tools (e.g., Adobe Creative Suite) is a plus.

Details to be provided by Candidate:

• Updated CV
• Current CTC (if currently employed full-time)
• Notice Period (if currently employed full-time)
• Share a portfolio/work link