Role Overview:
Outdo is seeking a talented Copywriter + Social Media Manager to join our team. This role is pivotal in shaping the social media presence of both the agency and our diverse clientele. The ideal candidate will be a versatile communicator, capable of crafting compelling narratives and managing dynamic social media strategies.
Key Responsibilities:
- Manage and curate social media content for Outdo and its clients.
- Collaborate with clients to understand and fulfill their social media objectives.
- Work with graphic designers to produce visually appealing and engaging creatives.
- Develop comprehensive content calendars, including copy, captions, and hashtags.
- Handle social media advertising campaigns, if experienced.
- Stay updated with the latest social media trends and technologies.
- Ensure alignment of content with client branding and messaging goals.
- Upsell and cross-sell services to clients on a quarterly basis, focusing on enhancing client engagement and satisfaction.
Experience and Qualifications:
- 1 to 4 years of experience in social media management and/or copywriting.
- Demonstrated success in managing social media platforms, especially Instagram and Facebook.
- Solid understanding of SEO principles and their application in social media.
- If you have experience working in an agency, it will be a bonus point!
Skills and Competencies:
- Excellent copywriting skills and a keen eye for design.
- Proficiency in Meta Business Suite, Instagram, Facebook, Google Analytics, and Canva.
- Independent and collaborative work capabilities.
- Strong communication and organizational skills.
- Proactive in learning and adapting to new trends and technologies.
- Familiarity with AI tools in social media strategy is highly advantageous.
Company Culture and Values:
- Commitment to Outdo's core values: Respect, Innovation, Growth, Hard Work, and Transparency.
- Reflect these values in daily work and interactions.
Performance Goals:
- Short-term: Boost engagement, maintain content quality, and achieve client satisfaction.
- Long-term: Drive brand growth, execute successful campaigns, and introduce innovative strategies.
- Performance evaluated based on engagement rates, follower growth, client feedback, campaign effectiveness, and content quality.
- Quarterly assessment of upselling and cross-selling initiatives.
Additional Responsibilities:
- Develop and implement comprehensive content strategies.
- Engage in community management and customer interaction.
- Handle end-to-end social media management tasks.
- Client Interaction and Travel: Candidates may be required to travel to client locations for meetings or project discussions, especially if the client is based in the same city as the candidate. This is an opportunity to build stronger client relationships and gain deeper insights into their needs.
- Flexibility During Key Campaigns: While we strive to maintain a healthy work-life balance, the dynamic nature of the digital world sometimes calls for extra effort during crucial campaigns or important project phases. We expect our team members to be flexible and committed to ensuring the smooth delivery and success of these key initiatives. This may occasionally involve working outside of standard hours.
