social media manager

JOB DESCRIPTION

Profile Social Media Executive / Manager

Content Creation and Publishing:

Create and curate engaging and relevant content for various social media platforms, such as Facebook, Instagram, Twitter, LinkedIn, and others.

Develop content calendars and schedules to ensure consistent posting and engagement.

Utilize text, images, videos, and other multimedia elements to create compelling posts.

Social Media Strategy:

Develop and implement social media strategies that align with the organization's goals and target audience.

Identify key performance indicators (KPIs) and metrics to measure the success of social media efforts.

Stay up-to-date with industry trends and platform updates to adapt strategies accordingly.

Community Management:

Monitor and respond to comments, messages, and interactions from followers and users.

Foster a positive and engaging community by addressing inquiries, concerns, and feedback promptly and professionally.

Engagement and Interaction:

Proactively engage with followers and users through likes, comments, shares, and direct interactions.

Encourage user-generated content and participation through contests, polls, and interactive campaigns.

Analytics and Reporting:

Analyze social media performance using tools like Google Analytics, social media insights, and other reporting platforms.

Prepare regular reports highlighting key metrics, trends, and insights, and use the data to refine strategies.

Social Media Advertising:

Plan and execute paid social media campaigns to reach specific target audiences and achieve desired objectives.

Manage budgets, ad creatives, targeting options, and campaign optimization.

Content Planning and Coordination:

Collaborate with content creators, designers, and other team members to ensure cohesive branding and messaging across platforms.

Plan and coordinate the release of content in alignment with product launches, events, and promotions.

Influencer Collaboration:

Identify and collaborate with relevant influencers or brand advocates to expand the organization's reach and credibility.

Monitor Trends and Competition:

Monitor industry trends, competitor activities, and emerging social media features to identify opportunities for innovation.

Crisis Management:

Handle potential social media crises by addressing negative comments, reviews, or situations professionally and promptly.

Stay Up-to-date:

Keep up with the latest trends, best practices, and platform changes in the dynamic field of social media.

Team Management and Collaboration:

Manage a team of social media specialists, content creators, designers, and other team members.

Collaborate with various departments to ensure cohesive branding and messaging across all social media channels.