Organisational Unit Function
The Social Media Manager will work within the Marketing Department, collaborating closely with the Content, Design, and Digital Marketing teams to ensure a cohesive and effective online brand strategy.
Key Responsibilities
- Strategy Development: Create and implement a comprehensive social media strategy that aligns with our brand s goals, increases our online presence, and enhances user engagement.
- Content Creation: Develop engaging, creative, and brand-aligned content for our social media channels, including posts, stories, videos, and graphics.
- Community Engagement: Monitor, moderate, and respond to audience comments; manage social media partnerships with other brands; and cultivate a community atmosphere.
- Analytics and Reporting: Use analytics tools to track performance metrics, analyze data, and create reports to inform strategy adjustments and present insights to stakeholders.
- Campaign Management: Plan and execute social media campaigns that effectively promote our brand, products, and services, ensuring alignment with our overall marketing strategy.
- Trend Monitoring: Stay abreast of the latest social media best practices, trends, and technologies, adapting strategies to maintain a competitive edge.
Selection Criteria
- You are an accomplished professional driven by a passion for excelling in the dynamic realm of social media and digital marketing, particularly within the context of education.
- Your aspirations are closely aligned with NagaEd s mission to emerge as the premier digital education leader in the North East.
- With our organization poised for expansion, you are enthusiastic about assuming leadership of our Social Media team to leverage your expertise in driving impactful digital marketing strategies tailored to the education sector.
- Your proven track record speaks volumes about your ability to build and lead top-performing teams in the realm of social media and digital marketing.
- Possessing a deep understanding of optimizing social media processes, crafting targeted digital marketing campaigns, and effectively managing budgets in this space, you have consistently delivered results.
- Your strategic prowess empowers you to set and attain ambitious objectives, always with a focus on leveraging digital platforms to enhance educational outreach and engagement.
- In the role of Social Media Manager, your professionalism, strong leadership capabilities, and expertise in digital marketing will serve as the driving force propelling NagaEd towards the forefront of the digital education revolution in the North East.
Essential
- Bachelor s degree in Marketing, Communications, or a related field.
- 3+ years of experience in social media management or digital marketing.
- Strong understanding of social media platforms and their respective best practices, including Facebook, Twitter, Instagram, LinkedIn, and TikTok.
- Proven track record of developing and executing successful social media campaigns.
- Excellent writing, editing, and communication skills.
- Creative mindset with strong analytical abilities.
- Experience with social media analytics tools and the ability to interpret data to make informed decisions.
