Develop and implement social media marketing strategies to increase brand awareness and drive engagement across various platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and YouTube.
Create and curate engaging content for social media posts, including graphics, videos, and written copy, that aligns with our brand voice and resonates with our target audience.
Monitor and analyze social media performance metrics, such as reach, engagement, and conversion rates, and use insights to optimize content and strategy for better results.
Stay updated on the latest trends and best practices in social media marketing, and proactively identify new opportunities for growth and innovation.
Collaborate with cross-functional teams, including marketing, design, and sales, to ensure cohesive messaging and alignment of social media efforts with overall business objectives.
Respond to comments, messages, and inquiries from followers in a timely and professional manner, fostering positive relationships and customer satisfaction.
Manage social media advertising campaigns, including budget allocation, audience targeting, ad creative development, and performance tracking.
Monitor industry trends and competitor activities on social media, and leverage insights to enhance our own strategies and stay ahead of the curve.
Requirements:
Bachelors degree in Marketing, Communications, or related field.
0-3 years of experience in social media marketing, with a strong understanding of major social media platforms and their respective audiences.
Proficiency in using social media management tools and analytics platforms to track performance and measure ROI.
Excellent written and verbal communication skills, with the ability to create compelling content that drives engagement and communicates our brand message effectively.
Creative thinking and problem-solving abilities, with a keen eye for detail and design.
Ability to work independently and manage multiple projects simultaneously, while also collaborating effectively with team members.
Passion for digital marketing and staying abreast of industry trends and best practices.
Experience with graphic design and video editing tools is a plus.
