Social Media Manager

ABOUT LIGHTHOUSE LEARNING

India's leading Early Childhood & K-12 Education company Lighthouse Learning (formerly known as EuroKids International), is committed to delivering the Joy of Learning to students in the early childhood education and K12 segments. With its portfolio of brands - EuroKids Preschool, Kangaroo Kids Preschool, EuroSchool, Billabong High International, Centre Point Group of Schools(Nagpur), Heritage Xperiential Learning School, Lighthouse Learning is committed to delivering a holistic, nurturing, and secure learning environment for children. With a Child First ideology at its core, the group is committed to delivering a robust foundation for future generations with innovation in pedagogy, use of appropriate technology and focus on child safety. With a network of over 1,700 pre-schools and 57 Schools, Lighthouse Learning empowers 1300+ women entrepreneurs across the nation and employs a workforce of over 10,000.

Purpose:The role holder will develop and execute social media strategies to increase brand awareness, drive traffic, and generate leads.

ROLE AND RESPONSIBILITIES:

Develop and implement Growth-Driven Social Media Strategies:

Design and implement social media strategies focused on rapid follower growth and increasing brand reach for EuroKids and Kangaroo Kids Pre-School Brands. Leverage trends, viral content strategies, and audience insights to boost shareability and follower acquisition

Create Growth Plans with SMART Goals

Establish a strategic roadmap to achieve growth targets, setting Specific, Measurable, Achievable, Relevant, and Time-bound (SMART) goals to guide each phase of development. Outline clear, actionable steps for short-term and long-term growth, mapping resources required and regularly assessing progress and adjusting as needed to ensure alignment with overall brand goals

Engaging Content Creation:

Craft compelling, shareable content (e.g., posts, videos, memes) that encourages non-followers to engage and follow our brand. Experiment with various content types and formats to identify what resonates most with our audience, focusing on video, interactive posts, and user-generated content

Community management:

Review ORM reports regularly & enhance response templates and improve engagement quality

Monitor online conversations and sentiment using tools like Meltwater, tracking positive/negative share of voice and identifying opportunities for proactive engagement. Actively jump in to manage crises or address negative comments, ensuring timely and professional responses to uphold brand reputation

Data-Driven Optimization

Track and analyze social media performance metrics, focusing on engagement rates, shares, comments, saves, and follower growth

Cross-Platform Strategy:

Develop cohesive cross-platform strategies that align with our brand's message, adapting content to each platform's strengths (Instagram, Facebook, LinkedIn, WorkPlace, WhatsApp)

EXPERIENCE AND QUALIFICATION:

• 5-7+ years of experience in social media management or content marketing roles with a solid track record in scaling follower growth for channels like Instagram and YouTube Growth
• Strong understanding of viral content creation and audience insight analysis. Excellent communication and interpersonal skills
• Strong storytelling ability with a talent for crafting engaging, shareable content that captures attention and resonates with the audience
• Expertise in writing viral hooks and video scripts that build thought leadership, inspire engagement and drive shares across platforms
• Proficiency in creating social media video content, including B-rolls and short-form videos, to communicate key messages effectively and maintain viewer interest
• Data-driven mindset with experience in testing and optimizing content for performance.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer).