BurdaLuxury is looking for a Social Media Content Manager, responsible for the social media content strategy for Lifestyle Asia India. Were looking for a professionally experienced, analytical individual whose role will entail managing and coordinating content on our social channels with a focus on Instagram, Facebook, and X. Working with our editorial, video, and regional social team you will be required to come up with creative solutions to best showcase and improve the social performance of our editorial content. On top of a passion for social media, you should have a flawless comprehension of spoken and written English, deep knowledge of the latest social media tools, trends, and platforms, and be plugged into contemporary popular culture.
Work location: Mumbai
Hybrid role: 3 days in office
KEY REQUIREMENTS:
- Think creatively on how best to utilise our social media channels and those of our brands and clients
- Coordinate social schedules, develop best practices for posting, publish our content, curate, and edit imagery and copy
- Work on editorial campaigns and IPs together with the editorial teams and create deliverables for client campaigns
- Develop and maintain a working relationship with both editorial and regional social media team to achieve higher engagement, reach and audience for our editorial content and the brands we work with
- Understanding of social analytics and how to act on them
- Liaising with the editorial, video, and audience development team to increase reach and engagement
- Work with the editorial teams to help ideate, create, and execute engaging social content, initiatives, and campaigns
- Write engaging on-brand social copy
- Cut and adjust images and video for social use
- Develop best practices for branded content on social media
- Monitor content performance and find ways to improve it
- Flexibility to adjust working hours based on events and news happening
QUALIFICATIONS
- 2+ years professional experience running and growing social media channels with a focus on Instagram, Facebook and X(Twitter).
- Ability to think analytically and creatively
- Proven ability to analyse, interpret and translate data into a clear strategy
- Passion for storytelling and understanding of content marketing
- Deep knowledge and interest of the latest social media tools, trends, and platforms
- Flawless comprehension of spoken and written English
- A thorough understanding and appreciation of BurdaLuxury s core topics and content (food, fashion, travel, and entertainment)
- Experience with and Adobe Photoshop
- Ability to work in a fast-paced and collaborative team environment
