The ideal candidate is a hard-working team player who will play a critical role in creating original digital content across various social media platforms.
Responsibilities
- Social Media Strategy: Develop and implement comprehensive social media strategies aligned with the company's marketing and business objectives.
- Content Creation: Create engaging and relevant content (including text, images, videos, and graphics) to be shared on various social media platforms.
- Content Calendar Management: Plan and schedule social media posts, ensuring a consistent and timely presence on all relevant channels.
- Community Management: Monitor social media channels for comments, messages, and mentions, and respond promptly to user inquiries and feedback.
- Audience Engagement: Interact with the audience, build relationships, and foster a sense of community around the brand.
- Analytics and Insights: Track and analyze social media performance metrics to measure the effectiveness of campaigns and identify areas for improvement.
- Social Media Advertising: Manage and optimize paid social media campaigns to reach targeted audiences and achieve marketing objectives.
- Brand Reputation Management: Monitor online conversations and address any negative comments or reviews in a professional and timely manner.
- Influencer Collaboration: Identify and collaborate with influencers or brand ambassadors to amplify brand reach and credibility.
- Social Listening: Use social media listening tools to gain insights into audience sentiment and gather market intelligence.
- Cross-Department Collaboration: Coordinate with marketing, PR, and other teams to align social media efforts with overall marketing strategies.
- Crisis Management: Be prepared to handle social media crises and mitigate potential brand reputation issues effectively.
- Social Media Policy: Ensure compliance with company social media policies and industry regulations while executing social media activities.
- Growth and Performance Reporting: Prepare regular reports on social media performance, key metrics, and insights for management review.
Qualifications
- Proficiency in many social media platforms
- Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
- Proficient in SEO and SEM
- Having excellent English and Hindi communication skills.
