Overview
The Social Media Manager plays a crucial role in developing and implementing the organization's social media strategy to increase brand awareness, improve marketing efforts, and drive engagement with the target audience. This role is vital in maintaining the company's online presence and reputation across various social platforms.
Key Responsibilities
- Develop and execute social media strategies to meet marketing objectives
- Create engaging and relevant content for various social media platforms
- Analyze and report on social media performance metrics using tools and analytics
- Manage and grow the organization's social media communities
- Stay up-to-date with the latest social media trends and best practices
- Collaborate with marketing and other teams to integrate social media into overall marketing efforts
- Monitor and engage in relevant social discussions about the brand and industry
- Manage social media advertising campaigns and budgets
- Respond to customer inquiries and comments across social media platforms
- Develop and manage influencer marketing strategies and relationships
- Implement SEO strategies for social media content
- Create and manage a content calendar for social media posts
- Identify opportunities for partnerships and collaborations on social media
- Stay informed about social media policies and regulations
Required Qualifications
- Proven work experience as a social media manager or similar role
- Demonstrable experience in creating and executing social media strategies
- Proficiency in social media management tools and analytics platforms
- Strong understanding of social media KPIs and how to measure and analyze them
- Excellent communication and interpersonal skills
- Ability to interpret website traffic and online customer engagement metrics
- Proficiency in copywriting and content creation for social media
- In-depth knowledge of SEO, keyword research, and Google Analytics
- Experience with social media advertising and budget management
- Ability to multitask and work under pressure in a fast-paced environment
- Proven track record in managing multiple social media platforms
- Strong project management and organizational skills
- Up-to-date with the latest trends and best practices in social media and digital marketing
Skills: social media strategy,content creation,analytics,copywriting,social media,platforms,google ads,facebook ads,youtube marketing,instagram marketing,linkedin ads
