As a social media manager, you'll manage an organisations online presence by developing and implementing their social media strategy.
you'll lead campaigns and projects across a range of social media channels, producing engaging content, analysing usage data, building relationships with specific geo and facilitating tailored service for respective geo s (includes both India & UAE).
Social media strategies often integrate both organic (free content, such as posts, photos, videos, blogs and memes) and paid (advertising) strategies.
Perform research on current benchmark trends and audience preferences, keeping track of trending content - video and audio - on Instagram (also applicable for other platforms)
Design and implement social media strategy to align with business goals
Set specific objectives and report on ROI
Scheduling posts / reels posting on social channels
Maintaining the monthly deck of creatives
Updating social media trackers - including influencer data received from the agency
Sharing weekly/Monthly reports from Sprout Social
Coordinating with the digital team for post-boosting as and when required, and keeping track of the same
Brainstorming contest ideas for FB affinity groups
Shortlisting winners, and coordinating with them to get contact details for further processing
User engagement by keeping a record of comments from the audience, and responding to them with the help of the copy team
Regular follow-up and coordination with the agency for any ongoing influencer campaign
Reviewing influencer videos/captions on Instagram before collaborating with them live.
Listing prospective FB groups for collaboration
Creating tentative calendars for all FB groups the brand is presently collaborating with
Coordinating with the social media team (Creative and copy) for FB group creatives including awareness posts, contests, and coupon code creatives.
Regular check on FB groups to ensure that the content is being posted and updating links of the same in the calendar
Coordinating with the CRM team to get coupon codes generated for FB groups or for contest winners
Aligning details of contest winners and monthly samplers with the help of group admins
Getting necessary approvals from the internal team for all activities.
