The Social Media Manager at Fashion Tv Luxury & Wellness plays a crucial role in developing and implementing social media strategies to enhance the brands online presence and engage with the target audience. This position is essential for driving brand awareness, increasing website traffic, and fostering customer loyalty through various social media platforms.
Key Responsibilities:
- Develop and implement social media strategies to increase brand awareness and engagement.
- Create and manage the content calendar, including writing and editing engaging social media posts.
- Utilize social media management tools to schedule and analyze posts for optimal performance.
- Monitor and respond to comments and messages across social media platforms in a timely and professional manner.
- Stay updated on industry trends and competitor activities to adjust strategies accordingly.
- Collaborate with the marketing and content teams to ensure cohesive brand messaging across all channels.
- Analyze social media metrics to track performance and generate reports for management.
- Manage influencer partnerships and collaborations to expand brand reach and engagement.
- Stay abreast of platform updates and algorithm changes to optimize content strategy.
- Identify and implement new social media opportunities and trends to maximize brand exposure.
Required Qualifications:
- Bachelors degree in Marketing, Communications, or related field.
- Proven experience in managing social media platforms for a fashion or luxury brand.
- Demonstrated expertise in creating engaging and effective social media content.
- Proficiency in using social media management tools such as Hootsuite, Buffer, or Sprout Social.
- Strong understanding of social media analytics and reporting.
- Excellent written and verbal communication skills with a keen eye for detail.
- Ability to multitask and prioritize in a fast-paced, dynamic environment.
- Knowledge of SEO and content optimization for social media platforms.
- Experience in developing and executing social media advertising campaigns.
- Understanding of branding principles and how they apply to social media content.
