Social Media Manager

Job Description:

We are looking for a Social media Manager who would be working closely with the marketing team. The candidate must know how to run Meta Ads.

Role Overview:

As a Social Media Marketer & Ad Specialist at eDigitify, you will play a pivotal role in developing and executing comprehensive social media strategies and advertising campaigns for our diverse clientele. Your creativity, strategic thinking, and analytical prowess will contribute to boosting brand awareness, engagement, and conversion rates across various social media platforms.

Responsibilities:

- Develop and implement effective social media strategies that align with clients marketing objectives and target audiences.

- Manage and maintain clients social media accounts, ensuring consistent and engaging content across platforms such as Facebook, Instagram, Twitter, LinkedIn, and more.

- Plan and execute paid advertising campaigns on social media platforms, utilizing advanced targeting, retargeting, and A/B testing methodologies to maximize ROI.

- Monitor, analyze, and report on key performance indicators (KPIs) such as reach, engagement, click-through rates, conversions, and other relevant metrics.

- Stay updated on the latest industry trends, platform changes, and emerging technologies to continuously improve campaign performance.

- Collaborate closely with the design and content teams to ensure brand consistency and produce compelling visuals and messaging.

- Provide strategic insights and recommendations to clients based on data-driven analyses, aiming to optimize their social media presence and advertising efforts.

- Manage ad budgets effectively, allocating resources based on campaign objectives and performance data.

- Communicate and coordinate with clients to gather input, address concerns, and provide regular updates on campaign progress.

- Stay current with digital marketing best practices and seek continuous learning to enhance skills and knowledge.

Requirements:

- Bachelor's degree in Marketing, Communications, or a related field (or equivalent work experience).

- Proficiency in utilizing social media management tools, ad platforms (e.g., Facebook Ads Manager, Google Ads), and analytics tools.

- Strong understanding of various social media platforms, their algorithms, and best practices for content optimization.

- Exceptional written and verbal communication skills with an eye for detail.

- Analytical mindset with the ability to interpret data and generate actionable insights to improve campaign performance.

- Creative thinking and the ability to generate innovative content ideas and ad concepts.

- Strong project management skills, capable of handling multiple tasks and clients simultaneously.

- Familiarity with graphic design and basic video editing tools is a plus.

• - Certification in social media marketing or related fields is a bonus.