BurdaLuxury is seeking a creative and experienced Social Media Manager to manage and grow our social media channels, with a strong focus on Instagram and YouTube. This role requires an individual with 4-5 years of experience in social media strategy, art direction, production, sales growth, and SEO. The Social Media Editor will be responsible for crafting compelling social media content that aligns with our editorial goals and coordinating the production of content across various platforms. The ideal candidate should have a deep understanding of the latest social media tools, trends, and platforms, and possess excellent communication and storytelling skills.
Key Responsibilities:
Strategy Development:
- Develop and implement social media strategies to grow audience engagement and reach.
- Lead the creation of editorial campaigns and IPs, working closely with the editorial team to produce deliverables for client campaigns.
- Ensure that social media strategies align with the overall editorial vision and brand voice of BurdaLuxury.
Content Creation & Management:
- Oversee art direction and production for social media content, including video production, photography, and graphic design.
- Collaborate with the editorial, video, and performance teams to produce high-quality, visually compelling content that drives engagement.
- Develop content calendars and ensure timely posting across all social media platforms.
Collaboration & Coordination:
- Work closely with the sales and marketing teams to integrate social media strategies with broader business objectives.
- Coordinate with the editorial team to ensure that social media content aligns with the overall editorial calendar and publication schedule.
- Build and maintain strong relationships with influencers, content creators, and other media partners.
Analytics & SEO:
- Use social media analytics tools to track performance, optimize content, and inform future strategy.
- Develop and execute SEO strategies to enhance social media visibility and drive organic growth.
- Regularly report on key performance metrics to stakeholders.
Innovation & Trends:
- Stay ahead of industry trends, experimenting with new content formats, tools, and platforms to maintain a competitive edge.
- Identify and capitalize on emerging social media trends to drive audience growth and engagement.
Key Skills Required:
- Strong Editorial Judgment: Ability to curate and craft content that aligns with the brand s editorial voice and resonates with the target audience.
- Visual Storytelling: Proficiency in art direction, photography, and video production, with a keen eye for visual aesthetics.
- Strategic Thinking: Ability to develop long-term social media strategies that align with broader business goals and editorial objectives.
- Content Management: Experience in managing content calendars, scheduling posts, and ensuring timely and consistent content delivery.
- Analytical Skills: Proficiency in using analytics tools to track performance, optimize content, and report on key metrics.
- Communication & Collaboration: Excellent communication skills, with the ability to work collaboratively across departments and with external partners.
- SEO Knowledge: Understanding of SEO best practices and their application in social media content to drive organic growth.
Qualifications:
- 4-5 years of professional experience in social media management, with a focus on strategy, production, sales growth, and SEO.
- Deep knowledge of Instagram, YouTube, and other social media platforms.
- Proficiency in Adobe Photoshop or similar design tools.
- Passion for storytelling and a deep understanding of content marketing.
