Social Media Manager/Associate

Company Profile: Nyumi is an innovative health and wellness D2C start-up, with a mission to create a healthier happier world. Nyumi focuses on everyday wellness for women.

About the founder: Ananya Kejriwal has an MBA from Harvard Business School and a BS in Engineering from Olin College of Engineering. She is an experienced product lead with a passion to bring design thinking and technology to consumer products, having worked at Microsoft and Headspace in the US.

Role:

Social Media & Content Marketing Manager

Social Media Strategist using social media & content for brand awareness and impressions. Preferably worked in digital first brands

Key Responsibilities:

Develop, implement, and manage our social media strategy

Complete Content Management - Development, execution & delivery of digital and print content across all our channels

Plans and execute a content strategy that is not only engaging but also in line with the brand's image and objectives

Measure the success of every social media campaign, apply data analytics to personalize & optimize content

Should have a knack for short copy, engaging & viral content, and the vision to translate that in design

Stay up to date with latest social media best practices and technologies

Promote Posts & use social media marketing tools such as Buffer

Compile data across social media platforms and create weekly/monthly reports, including analysis for insights, optimizations, and future strategy development

Competition Research & Mapping

Ideal Candidate

Excellent knowledge of Instagram, Facebook, YouTube, Twitter and other social media best practices

Experience with doing audience and buyer persona research

Good understanding of social media KPIs

Excellent multitasking skills

Critical thinker and problem-solving skills

Good time-management skills

Great interpersonal, presentation and communication skills

Experience:

3-5 Years, someone who has handled end-to-end social media for a digital / content brand.

Diversity leaders are encouraged to apply!