As the Social Media Manager at Ampverse Brand and its IPs, you will be responsible for leading, developing, and executing the social media and digital marketing strategies. Your role will involve driving brand awareness, engagement, and growth across various digital platforms. With a focus on creating compelling content and optimizing campaigns, you will play a crucial role in amplifying the Ampverse and its IPs brand and engaging with our target audience.
Responsibility:
- Develop and implement comprehensive social media and digital marketing strategies aligned with the companys objectives.
- Develop engaging content for social media platforms including but not limited to Facebook, Twitter, Instagram, Snapchat, and LinkedIn. This includes posts, stories, videos, and graphics that align with our brand voice and resonate with our target audience.
- Monitor and actively engage with our online community by responding to comments, messages, and mentions in a timely and professional manner. Foster meaningful interactions and build relationships with followers to strengthen brand loyalty.
- Assist in the planning and execution of social media and overall marketing campaigns to promote upcoming events, special promotions, and partnerships. Collaborate with the marketing team to ensure campaign objectives are met and content is optimized for each platform.
- Track key metrics and analyze the performance of social media campaigns using tools like Google Analytics, Hootsuite, or Buffer. Provide regular reports on social media KPIs, insights, and trends to identify areas for improvement and inform future strategies.
- Plan and execute digital advertising campaigns, including paid social media campaigns, Google Ads, influencer collaborations, and content sponsorships.
- Manage social media / digital marketing budgets, allocate resources effectively, and ensure optimal return on investment.
- Collaborate with cross-functional teams to ensure consistency in brand messaging and visual identity across all digital platforms.
- Stay up-to-date with the latest trends, memes, and social media developments in the esports, gaming and entertainment industry. Proactively identify opportunities to capitalize on trending topics and incorporate them into our content strategy.
Requirement:
- Proven work experience as a Social Media or Digital Marketing Manager, preferably in the esports, gaming, or entertainment industry.
- In-depth knowledge of various social media platforms, digital marketing strategies, and advertising tools.
- Proficiency in social media management tools, analytics platforms, and content creation software. ( Ex, Emplify, Social Bake )
- Strong understanding of SEO, SEM, and PPC advertising.
- Demonstrated experience in creating engaging content and managing social media channels for brand building and audience engagement.
- Excellent written and verbal communication skills, with a keen eye for detail.
- Creative mindset and ability to think strategically and analytically.
- Strong project management skills and the ability to multitask and meet deadlines in a fast-paced environment.
- Passion for gaming, esports, and the digital marketing landscape.
