Social Media Manager

Company Description

ADPL, a premier garment manufacturing company based in Jaipur, excels in both ethnic, consistently setting industry standards with its advanced machinery and innovative techniques. Renowned for its superior craftsmanship and forward-thinking product development, ADPL stands as a leader in the garment sector. The company also operates its own brand, Aykaa, a B2C brand dedicated to high-quality women's ethnic wear garments.

Role Description

Aykaa, the ethnic wear brand by ADPL, is seeking a creative and strategic Social Media Manager to elevate its digital presence. This role involves crafting and executing engaging content strategies across platforms to build brand awareness and drive customer engagement. Responsibilities include content creation, managing social media calendars, overseeing paid ad campaigns, and collaborating with influencers to amplify Aykaa's unique identity. The ideal candidate has a keen eye for design, a strong understanding of social media trends, and experience with analytics tools to optimize performance. Join us to showcase Aykaa's blend of tradition and modernity to a broader audience.

Qualifications

• Social Media Marketing skills
• Strong communication skills
• Experience in developing content strategies
• Excellent writing skills
• Ability to analyze social media data and trends
• Creativity and innovative thinking
• Previous experience in the garment industry is a plus
• Bachelor's degree in Marketing, Communications, or related field
• Content Creation
• Social Media Strategy
• Platform Expertise (Instagram, Facebook, Linkedin)
• Analytics and Reporting
• Community Management
• Influencer Collaboration
• Trend Awareness and Adaptability
• Hashtag Strategy
• Organisational Skills and Time Management

Tools

• Canva
• Procreate
• Adobe Premiere Pro
• Final Cut Pro
• Google Trends
• Adobe Creative Cloud (Photoshop, Illustrator, InDesign)