Social Media Expert

About Us:

At Pokonut, we are dedicated to enhancing natural beauty through innovative skincare and haircare solutions. Our commitment to quality and customer satisfaction has established us as a leader in the industry. We are now seeking a talented Social Media Expert with strong graphic design skills to join our dynamic team and help us elevate our online presence.

Job Summary:

We are looking for a creative and results-driven Social Media Expert with expertise in graphic design to manage and enhance our social media platforms. The ideal candidate will have a deep understanding of social media trends and best practices, combined with strong graphic design skills to create visually appealing content that resonates with our audience.

Key Responsibilities:

• Social Media Strategy & Management:
  
  - Develop and implement social media strategies to drive brand awareness, engagement, and lead generation.
  
  - Manage and optimize social media profiles across various platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
  
  - Monitor and analyze social media metrics to assess performance and adjust strategies as needed.
  
  - Stay up-to-date with social media trends, tools, and best practices.
  

• Content Creation & Design:
  
  - Create visually compelling graphics, images, and videos for social media posts, stories, and ads.
  
  - Design promotional materials, including banners, infographics, and other marketing collateral.
  
  - Collaborate with the marketing team to ensure that content aligns with brand guidelines and campaign goals.
  

• Community Engagement:
  
  - Engage with our online community by responding to comments, messages, and reviews in a timely and professional manner.
  
  - Build and maintain relationships with influencers, bloggers, and other key stakeholders.
  

• Campaign Execution:
  
  - Plan and execute social media campaigns and promotions to drive engagement and conversions.
  
  - Coordinate with other departments to ensure cohesive messaging and branding across all platforms.
  

• Reporting & Analysis:
  
  - Track and report on social media performance metrics, including reach, engagement, and conversion rates.
  
  - Use data insights to refine strategies and improve campaign effectiveness.
  
  Qualifications:
  
  - Education: Bachelor's degree in Marketing, Graphic Design, Communications, or a related field.
  
  - Experience: Minimum of 3 years of experience in social media management and graphic design, preferably in the skincare or beauty industry.
  
  - Skills:
  
  - Proficiency in graphic design software (e.g., Adobe Creative Suite - Photoshop, Illustrator, InDesign).
  
  - Strong understanding of social media platforms and tools.
  
  - Excellent communication skills, both written and verbal.
  
  - Ability to work independently and manage multiple projects simultaneously.
  
  - Creative mindset with a keen eye for detail and design aesthetics.
  
  Preferred Attributes:
  
  - Experience with video editing and motion graphics.
  
  - Knowledge of SEO and digital marketing strategies.
  
  - Familiarity with analytics tools (e.g., Google Analytics, social media insights).
  
  What We Offer:
  
  - Competitive salary and benefits package.
  
  - Opportunity for professional growth and development.
  
  - A supportive and creative work environment.
  
  - Discounts on our skincare and haircare products.
  
  Job Types: Full-time, Permanent, Fresher
  
  Benefits:
• Health insurance

Leave encashment

• Life insurance

Schedule:

• Day shift

Supplemental Pay:

• Yearly bonus

Education:

• Bachelor's (Preferred)

Experience:

• Social media marketing: 1 year (Preferred)

total work: 1 year (Preferred)

License/Certification:

• Digital marketing (Preferred)

Work Location: In person