We're looking for a motivated Social Media Executive to join our team. The ideal candidate will have a proven track record of managing campaigns and ensuring brand consistency to both grow and maintain followers through popular social media platforms such as Twitter and LinkedIn.
Responsibilities:
- Manage day-to-day social media activities and uphold brand consistency.
- Drive brand and company awareness through various social media channels, focusing strongly on LinkedIn and Twitter.
- Collaborate with the brand team to create and execute monthly social media strategies.
- Ensure consistency in copy by aligning tone, voice, and terminology with brand guidelines.
- Develop actionable plans to expand and retain followers across all popular social media platforms, especially for Twitter and LinkedIn, along with Facebook and Instagram (LinkedIn and Twitter experience are most preferred).
- Ensure progress on all platforms by using analytical tools such as Google Analytics and others
- Oversee the creation and implementation of the monthly editorial calendar, which includes monthly sales objectives and initiatives
- Produce engaging content (text, image, and video) that resonates with target audiences.
Qualifications and Requirements:
- 2+ years of social media management experience is a must
- Excellent communication skills.
- Professional certification in social media or digital marketing (preferred).
- Proficiency in social media management tools like Hootsuite and HubSpot.
- Strong computer skills, especially with Microsoft Office and Adobe Suite.
- Experience in targeting audiences and tailoring marketing campaigns to capture their attention.
- Solid understanding of marketing strategy and the ability to apply it across social channels.
- Familiarity with graphic design tools like Canva.
- Skilled in using AI tools like ChatGPT and Gemini for content creation and management.
Shift Time: 4:30 PM 2:00 AM IST
Location: Remote
