- Min. 3 years of experience as a Social Media Executive or a similar role.
- Exceptional knowledge of leading social media platforms, such as Instagram, Facebook, Twitter, and LinkedIn.
- Portfolio of social media campaigns handled in the past.
- Having outstanding copywriting skills would be an added benefit.
- Good understanding of social media ads.
- Sound knowledge of influencer marketing.
- Familiarity with social media post schedulers like Hootsuite, Buffer, Publer, or similar tools.
- Bachelors/Masters degree in marketing, media, or related field.
- Good written and verbal communication skills.
- Basic customer service skills.
- Good time management skills.
Roles and Responsibilities:
- Content Creation: Develop engaging and relevant content for various social media platforms, aligning with brand voice and marketing objectives.
- Social Media Management: Maintain and update social media accounts, ensuring consistent and timely posts to enhance brand visibility.
- Community Engagement: Foster interactions with the online community, responding to comments, messages, and inquiries in a timely and professional manner.
- Campaign Planning: Collaborate with marketing teams to plan and execute social media campaigns, promotions, and advertisements.
- Analytics and Reporting: Monitor social media metrics, analyze performance data, and generate reports to assess the effectiveness of social media strategies.
- Trend Analysis: Stay informed about industry trends and social media developments, incorporating innovative approaches into the overall social media strategy.
- Brand Advocacy: Cultivate and nurture brand advocates, influencers, and partnerships to amplify the brands presence across social platforms.
- Social Media Advertising: Plan and execute paid social media advertising campaigns, optimizing targeting and budget allocation for maximum impact.
- Crisis Management: Address and manage any potential social media crises promptly, working to maintain a positive brand image.
- Collaboration: Coordinate with cross-functional teams, including marketing, PR, and customer service, to ensure cohesive messaging and a unified online presence
