Job Summary:
We are looking for a dynamic and creative Social Media Executive to join our team. The ideal candidate will be responsible for managing and executing our social media strategy across various platforms to enhance our brand presence, engage with our community, and drive traffic to our website.
Key Responsibilities:
Content Creation: Develop, curate, and schedule engaging content (text, image, and video) that aligns with our brand values and marketing goals.
Social Media Management: Manage and grow our presence on platforms like Instagram, Facebook, Twitter, Pinterest, and LinkedIn by implementing strategies that drive engagement and community growth.
Campaign Execution:
Plan, execute, and monitor social media campaigns, including paid advertisements, to increase brand awareness and generate leads.
Community Engagement: Engage with our audience by responding to comments, messages, and reviews in a timely and authentic manner, fostering a positive community around our brand.
Analytics & Reporting: Track, analyze, and report on the performance of social media campaigns and content, providing insights and recommendations for continuous improvement.
Trend Monitoring: Stay up-to-date with the latest social media trends, tools, and best practices to keep our strategies innovative and competitive.
Collaboration: Work closely with the marketing, content, and design teams to ensure a cohesive brand voice and message across all channels.
Qualifications:Proven some experience as a Social Media Executive or similar role, preferably in the e-commerce or retail industry.
Strong understanding of social media platforms, tools, and best practices.
Excellent communication skills, both written and verbal.
Creative thinking and ability to generate innovative content ideas.
Some Experience with social media analytics tools (e.g., Google Analytics, Hootsuite, Buffer).Familiarity with SEO, web traffic metrics, and social media ad campaigns.
Ability to work independently and as part of a team in a fast-paced environment.
Passion for sustainability, handmade products, and Indian crafts is a plus.
Educational Requirements:Bachelor's degree
Job Types: Full-time, Fresher
Benefits:
Flexible schedule Paid sick time
Schedule:
Weekend availability
Supplemental Pay: Performance bonus
Education:
Experience:
- Social media marketing: 1 year (Preferred)
* total work: 1 year (Preferred)
License/Certification:
- Digital marketing (Preferred)
Work Location: In person
