Social Media Executive

JOB DESCRIPTION OF SOCIAL MEDIA EXECUTIVE

Company Profile:

HOK BEAUTY PRIVATE LIMITED is a part of the Kanvar Group that specializes in offering high-quality international makeup products at a good price. Founded in 2012, HOK MakeUp is one of the top 3 suppliers in the market. The company primarily sells products from exclusive brands, including Makeup Revolution (London), L.A Girl (USA), Wet n Wild (USA), L.A Colours (USA), Milani (USA), Eveline (Poland), Lamel (Poland), and many more. The Director, Nikhil Bhatia, has a rich exposure in beauty, cosmetics, and marketing that resulted in the launch of his group beauty and skincare brand under Kanvar Probio Pvt Ltd.

Job Description of Social Media Executive:

We are seeking a dynamic and creative Social Media Marketing Executive to join our team. The ideal candidate will be responsible for developing and implementing our social media strategy in order to increase our online presence and improve our marketing and sales efforts. You will be working closely with the Marketing and Sales departments.

Key Responsibilities:

Develop and Execute Social Media Strategy: Create, implement, and manage social media strategies across various platforms to align with business goals and brand objectives.

Content Creation: Develop engaging, creative, and high-quality content including posts, images, and videos tailored for different social media channels.

Social Media Management: Oversee and manage social media accounts, ensuring brand consistency in tone, voice, and terminology.

Campaigns and Promotions: Plan and execute social media campaigns and promotions, including paid advertising campaigns for Instagram

Community Engagement: Engage with our online community, responding to comments, messages, and mentions in a timely and professional manner.

Analytics and Reporting: Monitor, track, analyze, and report on social media performance.

Trend Monitoring: Stay up-to-date with the latest social media best practices and technologies. Research and implement new social media trends and tools.

Collaboration: Work closely with the marketing team to develop social media content that aligns with broader marketing strategies and campaigns.

Influencer Outreach: Identify and collaborate with influencers and bloggers to expand our reach and visibility. Along with monthly influencer marketing, plan and align macro influencers for PR Seeding

SEO Integration: Incorporate SEO best practices into social media content to enhance visibility and reach.

Requirements:

Education: Bachelor's degree in Marketing, Communications, or a related field.

Experience: Proven experience as a Social Media Marketing Executive or similar role.

Skills:

- Excellent knowledge of Trends and apps like Facebook, Pinterest, Instagram, Canva/Adobe and other social media best practices.

- Understanding of SEO and web traffic metrics.

- Strong copywriting and content creation skills.

- Excellent communication and interpersonal skills.

- Creative thinking and problem-solving skills.

- Ability to work under pressure and manage multiple tasks.- Should be a team player

Preferred Qualifications:

Experience with Beauty/Wellness brands is a plus.

Certification in Social Media or Digital Marketing is preferred.

Previous experience in a similar industry is advantageous.