Social Media Executive

Social Media Executive Role & Responsibilities

-Manage & Responsible for company s social media accounts and posts content, especially in Logistics and Supply Chain Management .

-Must have experience on running paid campaigns.

-The Specialist may also monitor site metrics, respond to reader comments, and oversee creative design.

-Brainstorms campaign ideas.

-Monitor various social media platforms such as Facebook, Instagram, and Twitter.

-Analyzes analytic to gauge the success of campaigns.

-Ensure brand consistency in marketing and social media messages by working with various company department members, including advertising, product development and brand management.

-Collect data and analyze interactions and visits.

-Use the collected information to create comprehensive reports and improve future marketing strategies and campaigns.

-Work on growing and expanding the companys social media presence on new social media platforms, and increase its presence on existing platforms including Facebook, LinkedIn, Twitter, Instagram and YouTube.

-Monitoring the companys brand on social media.

-Monitor, Audit & Suggest on Social Media pages of key employees.

-Learn and become proficient on internal software systems.

Requirements

Proven working experience in Social Media Marketing preferable in industries like, Supply chain, Logistics, Cargo & Freight, Consulting, Research Industries, FMCG, FMCD, Luxury brands.

-Demonstrable experience leading and managing digital platform, marketing database, email, social media and/or display advertising campaigns & demonstrated best ROI.

-Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.

-Experience in optimizing landing pages and user funnels.

-Strong analytical skills and data-driven thinking.

-Up-to-date with the latest trends and best practices in online marketing and measurement.

Educational Qualification:

-Graduate /Post Graduate (MBA) are preferred.

Experience :

-Bachelors degree or equivalent experience in Social Media Marketing.

-3+ years of experience required in developing Social Media Strategies.

-Solid knowledge of website analytic tools (e.g., Google tools, SEMRUSH etc.).

-Working knowledge of ad serving tools (e.g., DART, Atlas).

-Experience in setting up and optimizing Ad-words campaigns (Google, Facebook, Insta, LinkedIn).

Skillset Required :

-Good written and verbal communication skills.

-Positive attitude, problem solving skills, high energy, & getting things done mindset.

-Must be up-to-date with Social Media Trends.

-Ability to develop the right voice for each social media platform.

-Experience / work Portfolio to be submitted with application.

-Working knowledge of HTML, CSS, and JavaScript development and constraints.

-Proficiency in electronic marketing automation software such as Hub-Spot Marketing.