The Executive Social Media will be responsible for developing and implementing comprehensive social media strategies to enhance brand visibility, engage customers, and drive traffic and sales. The ideal candidate will possess a deep understanding of social media platforms, trends, and best practices, as well as a passion for e-commerce and digital marketing.
- Department: Brand Marketing
- Job Type: FullTime (Work from Office)
Develop and execute social media strategies aligned with overall marketing objectives and brand identity.
Identify key target audiences and tailor content to effectively engage and resonate with them.
Stay abreast of industry trends and competitor activities to continually refine and optimize strategies.
- Content Creation and Management:
Create compelling and visually appealing content (including but not limited to images, videos, and copy) for various social media platforms such as Instagram, YouTube, Snapchat, Linkedin, Pinterest, etc.
Plan and schedule content calendars to ensure consistent and timely posting.
Plan and execute social media campaigns (including promotions, contests, influencer partnerships, etc.) to drive user engagement, traffic, and conversions.
Collaborate with cross-functional teams (e.g., marketing, sales, product development) to integrate social media initiatives with overall business objectives.
- Performance Analysis and Reporting:
Monitor and analyze key performance metrics (e.g., reach, engagement, conversion rates) to assess the effectiveness of social media efforts.
Generate regular reports summarizing campaign results and provide actionable insights for continuous improvement.
Bachelor's degree in Marketing, Communications, Business Administration, or related field.
Proven experience of at least 1 year in social media management, preferably from an e-commerce industry.
Strong understanding of social media platforms, algorithms, and analytics tools.
Excellent written and verbal communication skills.
Creative thinker with a passion for storytelling and visual aesthetics.
Ability to work independently and collaboratively in a fast-paced environment.
Detail-oriented with strong organizational and time management skills.
Familiarity with e-commerce platforms and digital marketing principles is a plus.
Job Type: Full-time
Pay: 400,
- 00 - 500,000.00 per year
Benefits: - Health insurance
Paid sick timeSchedule: Monday to Friday
Weekend availability
Education:
Experience:- Strategy Development: 1 year (Preferred)
Campaign Execution: 1 year (Preferred)
- Performance Analysis: 1 year (Preferred)
Ecommerce marketing: 1 year (Required)- Social media marketing: 1 year (Required)
Content management: 1 year (Required)
Work Location: In person
