Develop and execute a comprehensive social media strategy that aligns with the organization's marketing goals and brand identity.- Create and curate high-quality, engaging content (text, images, videos, and graphics) for various social media platforms, ensuring it resonates with the target audience.
Manage and maintain the organization's social media profiles and presence on platforms such as Facebook, Twitter, Instagram, LinkedIn, and others.
- Plan and schedule social media posts and campaigns, including paid promotions, and monitor posting consistency.
Interact with followers, respond to comments and messages, and build a strong community by fostering positive interactions and conversations.- Create and manage paid advertising campaigns on platforms like Facebook Ads, Instagram Ads, and LinkedIn Ads to increase reach and conversions.
Monitor social media trends, tools, applications, and best practices, and apply that knowledge to increase the organization's social media presence.
- Track and analyze key performance indicators (KPIs) to measure the success of social media campaigns and provide regular reports to management.
Collaborate with other departments (e.g., marketing, PR, and customer service) to ensure brand consistency and leverage social media for broader organizational goals.- Stay up-to-date with changes in all social platforms to ensure maximum effectiveness.
Job Type: Full-time
Schedule:
Ability to commute/relocate:- New Town, Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (Preferred)
Education:
Experience:- Social media marketing: 4 years (Preferred)
total work: 4 years (Preferred)
License/Certification:
- Digital marketing (Preferred)
Work Location: In person
