We are seeking a creative and strategic Social Media Executive to join our team. In this role, you will be at the forefront of our brand's online presence, driving engagement, and building relationships with our audience across various platforms.
Responsibilities:
- Conduct market research to identify trends and opportunities for brand growth.
- Create content calendars and ensure consistent, on-brand posting schedules.
- Design and produce high-quality, engaging content, including images, videos, graphics, and written posts.
- Manage and monitor multiple social media accounts across platforms such as Instagram, Twitter, LinkedIn, Facebook, and YouTube.
- Engage with followers, respond to comments, and build relationships with the online community.
- Track and analyze social media performance using analytics tools, and adjust strategies as needed.
- Measure the success of campaigns and provide detailed reports with insights and recommendations.
- Manage and Run PPC campaigns for maximum ROI.
Qualifications:
- Bachelor's degree in marketing, communications, or related field.
- Proven experience in social media management.
- Excellent written and verbal communication skills.
- Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
- Strong graphic design skills and experience with design software (e.g., Adobe Creative Suite, Canva).
- Strong analytical skills and experience with social media analytics.
- Creative mindset with the ability to think outside the box and generate innovative ideas.
- Experience in video production and editing.
- Familiarity with SEO and content marketing principles.
