Social Media & Community Coordinator

About 32nd

Established in 1990, we are a legacy real estate company with extraordinary commercial, co-working, hospitality and luxury retail spaces across India, with a focus on Delhi-NCR and Goa.

Today, 32nd is an elevated, cultural and lifestyle community for the new generation and partners with the world's leading brands and tastemakers.

We are first and foremost- innovators - discovering and incubating emerging brands with unparalleled, high end offerings; introducing disruptive cutting edge experiential technology and offering luxury residences with global appeal.

Know more: Website/Instagram/LinkedIn

Do our values speak to you

Intelligent innovation: Harnessing the power of thoughtful technology that seamlessly connects with purpose and meaning; building communities, elevating experiences and solving simple problems.

Confident simplicity: A lesson in the art of restraint, a philosophy of less is always more. Curated canvases that give space for the individual and the life they want to lead or the experience they wish to have.

Crafted elevation: Purposeful design that harmonises with environment, a layering of materiality and texture, a celebration of craftsmanship and a commitment to care.

Soulful humanity: A warmth of spirit and a belief in the power of human connection, infusing moments with magic and bringing people together through the joy of shared experience,

About the Role:

In this role, you'll be responsible for managing our online communities, driving engagement through content and influencer collaborations, and ensuring the seamless execution of our social media strategy. If you're passionate about digital marketing, community building, and influencer management, this is the perfect opportunity for you!

What You Will Be Doing:

Social Media Analytics:

• Analyze weekly and monthly performance metrics across all social platforms to track engagement and reach.
• Collaborate with the Social Media Manager to implement insights for future campaigns and optimize performance.

Community Management:

• Manage and grow WhatsApp communities, fostering active participation and discussion.
• Launch and maintain the Instagram subscriber channel, repurposing content for multiple platforms to enhance community engagement.
• Engage with both online and offline communities, interacting with participants during workshops and events.

Content Scheduling & Coordination:

• Assist in scheduling content across all social platforms, ensuring timely posting in line with the overall content strategy.
• Coordinate with internal teams, including the design team, to ensure content and templates are ready in advance for upcoming posts.
• Oversee deadlines and timelines to ensure smooth execution of social media plans.

Influencer Management:

• Coordinate influencer partnerships, ensuring deliverables align with campaign objectives and brand messaging.
• Manage deadlines and communication with influencers, ensuring smooth execution and timely delivery of content.

Content Creation:

• Write compelling short-form copy for social media stories, maintaining consistency with brand tone and voice.
• Provide on-site campus coverage to create filler content, showcasing real-time events and experiences.
• Offer support with minor graphic changes, ensuring visual consistency across posts.

What You Bring to the Table:

• 2-3 years of experience in social media management and influencer collaborations.
• Strong understanding of social media analytics tools and performance tracking.
• Excellent written communication skills, with the ability to craft concise and engaging content.
• Basic graphic design skills (preferred)
• Ability to manage multiple tasks, meet deadlines, and work collaboratively with cross-functional teams.

The Fine Print

32nd is committed to equal employment opportunities regardless of race, colour, national origin, gender, sexual orientation, age, religion, and veteran status. We embrace diversity as a strength, and our hiring and promotion decisions are based solely on qualifications and merit. We are proud to be an equal opportunity employer, dedicated to building a more equitable and inclusive future for all.